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ISO 20252:2019

Market, opinion and social research, including insights and data analytics — Vocabulary and service requirements

Standard Details

This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as "service providers").

Non-market research activities, such as direct marketing, are outside the scope of this document.

General Information

Status : Published
Standard Type: Main
Document No: ISO 20252:2019
Document Year: 2019
Pages: 66
Edition: 3
  • Section Volume:
  • ISO/TC 225. Market, opinion and social research
  • ICS:
  • 01.040.03 Services. Company organization, management and quality. Administration. Transport. Sociology.
  • 03.020 Sociology. Demography
  • 03.100.20 Trade. Commercial function. Marketing

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ISO 20252:2019
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