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ISO 10668:2010

Brand valuation — Requirements for monetary brand valuation

Standard Details

ISO 10668:2010 specifies requirements for procedures and methods of monetary brand value measurement.

ISO 10668:2010 specifies a framework for brand valuation, including objectives, bases of valuation, approaches to valuation, methods of valuation and sourcing of quality data and assumptions. It also specifies methods for reporting the results of such valuation.

General Information

Status : Published
Standard Type: Main
Document No: ISO 10668:2010
Document Year: 2010
Pages: 11
Edition: 1
  • ICS:
  • 03.140 Patents. Intellectual property

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ISO 10668:2010
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