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ISO 11778:2025

Brand evaluation — Tourism city

Standard Details

This document specifies the basic framework, indicators and processes of tourism city brand evaluation.

This document is applicable to brand evaluation of tourism city. It can also serve as a basis for industry organizations and third parties to evaluate brand of tourism city.

General Information

Status : Published
Standard Type: Main
Document No: ISO 11778:2025
Document Year: 2025
Pages: 7
Edition: 1
  • ICS:
  • 03.140 Patents. Intellectual property
  • 03.200.01 Leisure and tourism in general *Including outdoor events management, tourist information offices, tourism services, hotels, etc.

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ISO 11778:2025
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