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ISO 20671-1:2021

Brand evaluation — Part 1: Principles and fundamentals

Standard Details

This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators.

This document can be used in internal and external brand evaluation.

General Information

Status : Published
Standard Type: Main
Document No: ISO 20671-1:2021
Document Year: 2021
Pages: 12
Edition: 1
  • ICS:
  • 03.140 Patents. Intellectual property

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ISO 20671-1:2021
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